Our surveys have highlighted the importance Your Local Wedding Guide and our www.weddingguide.com.au play as an information source for couples proposing to attend the expos. We also incorporate a comprehensive marketing strategy to raise consumer awareness, including the use of the following mediums:
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10,000 glossy flyers to be distributed throughout South East Queensland through your bridal showrooms, cross-promotion, community bulletin boards and local businesses |
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glossy A2 posters for public display in your bridal showrooms and other participating businesses |
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advertisements in our own Your Local Wedding Guide magazines |
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promotional feature in The Discerning Bride |
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listing on www.weddingguide.com.au and various other websites |
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radio advertising – Sea FM 91.9, HOT 91FM |
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television advertising – Channel 7 |
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newspaper advertising – Sunshine Coast Daily and The Gympie Times |